CHALLENGE

The need to rethink its business strategy in response to a new situation and market necessitated the establishment of this challenging collaboration, with the aim of identifying and implementing structures and solutions capable of keeping pace with the potential B2C market.

SOLUTION

Opening the company’s CRM to the outside world was made possible through the development of a quote system based on the SAP Business Technology Platform (BTP).

The project as a whole also required integration with the SAP (Callidus) CPQ automation engine for managing and configuring products, pricing and quotations, the implementation of SAP CIAM to manage customer authentication while guaranteeing maximum security, and the implementation of SAP Emarsys, which enabled the integrated and organic management of contacts and marketing campaigns, no longer just at a B2B level, but also B2C.

Fill out the form to watch the full video interview with Gianluigi Farinetti, Group CIO, and Lucia Berti, CEO Assistant, PR and Communication, of the Ligabue Group.

“Ligabue’s slogan “Better care, better living” perfectly represents its constant evolution towards customer service and the drive towards digital transformation that, together with the particular historical situation, led them to enter the B2C market

It is very impressive to see how ‘pure’ B2C can already look and the foresight shown in realising that the time was right to take such a turn, alongside competitors who have not even begun to think about it.” – Emmanuele Prudenzano, Partner Ccelera

RESULTS

The opportunity to create something new and capable of catalysing the customer’s interest, as well as representing an important factor of identification in the market, was the real impetus behind the design of a truly innovative tool, allowing the customer to make comparisons independently in order to identify the best solution and thus also opening up a new channel of communication with the company’s customer care.

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