SAP Emarsys, the Customer Engagement platform created to accelerate business results

Today’s customers are very active online, and their behaviour is dictated by experiences, feelings, emotions and memories gained during their interactions with brands at different touch points.

Establishing a direct contact with the customer through personalised and immediate interactions allows the company to collect a large amount of data. The data collected are transformed into customer insights and determine the most effective strategy to be implemented.

The aim is to create memorable shopping experiences that can influence future customer behaviour. This allows the brand to develop a competitive and sustainable advantage.

What is Emarsys?

SAP Emarsys is part of the SAP Customer Experience suite and is a cloud-based platform for automating marketing activities and creating multi-channel campaigns and real-time customisations.

Available on the market for over 20 years, SAP Emarsys has numerous international customers. With its entry into SAP’s Customer Experience suite, the platform establishes itself as the natural evolution of a traditional CRM system, exploiting the synergy of data from eCommerce, marketing, and sales and service.

The benefits of using the SAP Emarsys platform

SAP Emarsys has a series of strategic dashboards that allow monitoring progress in achieving business goals, which might be an increase in the number of purchases per customer or an increase in average order value.
Based on the progress in achieving business objectives, SAP Emarsys suggests actions to be taken to achieve the desired results.

Thanks to an artificial intelligence engine that processes sales data, SAP Emarsys is able to understand what customers like, which contact channels are most popular and their most likely actions and behaviours.

Customer engagement analysis also helps to identify those who intend to discontinue their interaction with the brand, allowing the company to take immediate action and boost retention rates.

Main functions and features of SAP Emarsys

With the sole exception of content creation, which is the result of a creative process, SAP Emarsys allows marketing to concentrate on performing activities that have greater added value. Here are some of the most important functions:

• The platform makes the creation of customer segments simple and intuitive, providing information about customers in all categories.
• It’s also possible to combine different customer segments and in real time display the number of customers that will become part of the defined segmentation.
• Pre-configured campaigns are available within the platform that allow actions to be taken to implement the chosen business strategy to achieve corporate objectives.
• SAP Emarsys provides an integrated module for the management of customised loyalty programmes, assigning rewards to customers based on their interaction with the brand and their level of engagement.
• In order to prevent a customer present in more than one segment of the same campaign from being notified repeatedly, the platform regularly performs checks for duplicates.

SAP Emarsys can be integrated with other systems

SAP Emarsys Customer Engagement is a platform that can connect with any system as long as the information needed to enrich the customer profile is integrated: transaction data, contact data and product data from both online and offline purchases. Information can be delivered to SAP Emarsys in different ways, to be defined during the implementation phase.

Why SAP Emarsys is the solution for your business

The platform helps companies interact with customers on a more personal level, helping to retain current customers and acquire new ones. By creating customised touch points on each channel in real time, SAP Emarsys supports companies in creating solid relationships that result in memorable shopping experiences. It’s a platform that enables the company to achieve its goals, accelerating its growth in terms of business.

Ccelera is the partner that can offer you a customised, strategically targeted solution enabling the best customer experience and meeting your customers’ specific expectations through the implementation of an innovative, fully integrated, cloud-based and user-friendly marketing platform.

Ccelera can help your organisation connect business requirements with the back office in order to deliver personalised experiences powered by a holistic view of the individual consumer. Through careful analysis of user behaviour, we can help you to identify, develop and plan messages in the channels where the customer prefers to be engaged, at the moment they have chosen to be contacted, reaching them with a relevant, customised message.

Thanks to its consolidated experience both in Italy and abroad, Ccelera can assist you in acquiring the best practices of your industry in the process of implementing and adopting technologies related to Marketing Automation.

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