SAP C/4HANA: a modern arsenal to lead the customer revolution

SAP C/4HANA: a modern arsenal to lead the customer revolution

SAP has launched SAP C/4HANA the new customer experience suite that will revolutionize Customer Relationship Management (CRM). C stands for customers and 4 stands for 4th generation CRM.

With this launch, SAP Hybris becomes SAP Customer Experience, reflecting its commitment to make trusted experiences the differentiator for evolving business. SAP Customer Experience consolidates SAP Hybris, CallidusCloud, Gigya, and Coresystems under one brand for a simplified experience.

“Everything begins and ends with the customer”

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