Associating the imagery of the semantic field of digital innovation with the Finance & Accounting function, where security and solidity are core principles, could seem like an oxymoron. In fact, the CFO has always been a driver of innovation and we can safely say that today “Digital Finance” represents a real opportunity for companies to grow.
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With the #MeetAgain programme, SAP meets in person with companies and people to show that the demand-side economic support scenario is real thanks to the opportunities offered by the PNRR and Transition 4.0 plans and the sharing of very concrete and meaningful success stories of recovery and resilience.
Mission 1: Faster, more secure and more sustainable enterprises thanks to the NRRP and Transition 4.0, in Padua on 25 May.
During this event at SMACT Live Demo Padua we will share the success stories of innovation at two local companies that, thanks to digital, have achieved important goals in sustainability, data security and speed in business processes and services in Sales & Marketing. With the support of Smact Competence Centre Triveneto, we will illustrate how the economic resource scenario to support demand is critical at this particular time.
Ccelera will present the successful case of the Ligabue Group, a project developed together with Anda.
The Ligabue Group is a long-time player in the Food Service sector, specialised in the maritime and energy industry markets. With the development of its business, it first realised the importance of digitising services for the internal sales force and external customers. Today, it has decided to create highly customised experiences and to leverage sales and marketing automation tools to improve its services and the quality of the data it holds.
Speaker:
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